Food & beverage

Alwan

An ice-cream identity in full color.

Brand identitySocial media creative

Alwan identity in application : artwork 1

The project

An ice-cream identity in full color.

Alwan brings a magenta-and-green identity to ice-cream packaging, branded apparel and delivery graphics. Its social artwork expands the palette through fruit, scoops and playful product scenes.

Visual direction

Color carries the flavor.

Rounded Arabic lettering and saturated color connect the logo applications with the pink, green and orange social compositions.

The work

A closer look.

Identity, detail and everything in between.

Alwan social creative : artwork 2 — Social creative

Alwan social creative : artwork 3 — Social creative

Alwan social creative : artwork 4 — Social creative

Alwan social creative : artwork 5 — Social creative

Alwan social creative : artwork 6 — Social creative

Alwan social creative : artwork 7 — Social creative

Alwan social creative : artwork 8 — Social creative

Alwan social creative : artwork 9 — Social creative

Alwan identity in application : artwork 10 — Identity in application

Alwan identity in application : artwork 11 — Identity in application

Alwan identity in application : artwork 12 — Identity in application

Alwan identity in application : artwork 13 — Identity in application

The execution

From identity to expression.

Brand identity
Social media creative

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Alwan

An ice-cream identity in full color.

Color carries the flavor.

A closer look.

From identity to expression.

More perspectives.

Gazfloria