Food & beverage
Fashafeesh
Olive tones for a daily coffee ritual.
Brand identity
The project
Olive tones for a daily coffee ritual.
Fashafeesh pairs expressive Arabic lettering with an olive-green palette. The collection follows the identity across takeaway cups and a paper carrier, shown in warm, everyday settings.
Visual direction
A mark made for the hand.
Cream lettering stands clearly against olive cups, while kraft paper and warm photography give the applications a tactile character.
The work
A closer look.
Identity, detail and everything in between.
The execution
From identity to expression.
- Brand identity
More perspectives.
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