Beauty & care

Gazfloria

A softer visual language for haircare.

Brand identitySocial media creative

Gazfloria identity in application : artwork 1

The project

A softer visual language for haircare.

Gazfloria combines a delicate wordmark with haircare labels and shopping bags. The social collection places the bottles in warm beige settings alongside hair, botanical details and lilac accents.

Visual direction

Products with room to breathe.

Restrained typography, soft shadows and a cream base keep attention on the packaging, with turquoise and purple distinguishing the product range.

The work

A closer look.

Identity, detail and everything in between.

Gazfloria social creative : artwork 2 — Social creative

Gazfloria social creative : artwork 3 — Social creative

Gazfloria social creative : artwork 4 — Social creative

Gazfloria social creative : artwork 5 — Social creative

Gazfloria social creative : artwork 6 — Social creative

Gazfloria social creative : artwork 7 — Social creative

Gazfloria identity in application : artwork 8 — Identity in application

Gazfloria identity in application : artwork 9 — Identity in application

Gazfloria identity in application : artwork 10 — Identity in application

The execution

From identity to expression.

Brand identity
Social media creative

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Gazfloria

A softer visual language for haircare.

Products with room to breathe.

A closer look.

From identity to expression.

More perspectives.

Slip & Go