Food & beverage
Al Refai
A restaurant identity with charcoal-grill character.
Brand identity
The project
A restaurant identity with charcoal-grill character.
Al Refai presents Arabic lettering across food imagery, a printed menu and staff apparel. Grilled meats, charcoal smoke and dark surfaces give the collection its recognizable visual setting.
Visual direction
Lettering with the heat of the grill.
Bold Arabic type is paired with smoky food scenes, warm wood and black fabric across the restaurant applications.
The work
A closer look.
Identity, detail and everything in between.
The execution
From identity to expression.
- Brand identity
More perspectives.
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